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6 Ways Small Businesses Can Survive In A Crazy Economy
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.
1 Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide a candid assessment.
2 Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?
3 Manage your customer relationships -- return customers take the least amount of effort, and cost 7 times less than acquiring a new prospect -- use that to your advantage. Keep in touch often.
4 Review your strategic plan monthly (weekly is even better). Make sure you're doing the things that will get you where you want to go.
5 Adjust your strategic plan as necessary. Your "smallness" makes you more flexible.
6 Communicate, communicate, communicate -- with your employees and your customers. Nurture those relationships. Ask for feedback often.
