What we have found in the years that we have been building and promoting websites, is that many website owners are completely
baffled by the notion of search engine optimization and how it affects their websites rankings on Google and the other major engines.
To be honest, it isn’t really surprising. How many laymen know the recipe for Coca Cola? None is the answer, because the Coca Cola Corporation makes sure it’s a closely guarded secret to ensure the distinctive 'cola' taste isn’t replicated. Sure, other companies produce cola, but let’s face it, it isn’t the 'real thing' and nothing quite gets there in terms of taste.
What’s all this got to do with website assessment you might ask. Well, in many ways there are similarities. Google maintains it’s pre-eminence in the search engine marketplace because it has a unique 'flavour'. A 'recipe' it concocts to ensure it doesn’t get replicated by its competitor engines.
This is goggles’ totally unique 'algorithm'. The formula it uses to filter all those millions of websites out there and return a search result which closely matches the users chosen search term.
And it does all this in less than half of one second. Impressive eh?
Now, this is where YOUR website comes in. If it hasn’t been built with this process in mind it will simply fail. Period.
Although Google algorithm is, just like the Coca Cola recipe, a closely guarded secret, it does display some general characteristics which seem to be consistent and permanent.
Our website assessment is designed to highlight the ingredients in the 'recipe' of your website, and as result identify which ingredients are good, bad, missing altogether or just badly cooked.
We won’t make criticisms just for the sake of it. But if your website isn't properly prepared and presented then surely you’re better knowing about it, and being advised as to how to put things right? |
