If you have a local business, then it’s a highly beneficial to have and maintain a presence on Google using Google My Business.
By creating a local listing on Google My Business, you can secure your business information showing up on Google Search, Google Earth, Google Maps, and on other Google products. Your business will also own its own Google+ page to link up with customers and be a place where they can leave reviews. Additionally, a presence on Google My Business and gathering customer reviews helps create all important ranking signals on Google that will boost your website’s visibility and traffic.
Building your Google My Business presence can be a big factor in improving your local SEO efforts. Google My Business positions your business information on Search, Maps and Google+ and in this way customers can find out about you, your products or services, and contact/locate you easily no matter what device they’re using.