Think of Pinterest as a virtual notice board where you can pin up images related to your business or industry. It has been conceived as a visual medium.
Pinterest is a social media platform that encourages users to post & share visual content to virtual online collections called pinboards (referred to as “boards”)
Pinterest has a unique demographic in that the majority of its more than 100 million active users (according to recent studies) are female. A comScore study established that almost 72 percent of Pinterest users were women. Therefore, Pinterest presents a very singular and interesting opportunity to target female browsers.
To join and use Pinterest, you first have to sign up for an account. For businesses, it is important that you make sure you specifically sign up for a business account. (not a personal account) A Pinterest business account provides extra features to enable you to promote your business, plus analytic tools. Here is the link to do this https://www.pinterest.com/business/create/