Social media platforms can be a useful investment for your business, but there are numerous aspects to consider.
While, on the surface, it may seem like a no brainer, you can cause damage to your business if you don’t do it right. In addition, no two businesses are alike, and you need to think very carefully about your own particular situation. Do not surmise that just because your competitor has 5,000 ‘likes’ on Facebook, you can simply start a Facebook page and do likewise.
With that in mind, let’s assess some of the pros and cons of social media for your business.
There are realistically three options for how to run your social media, and each will have a ‘cost’ to your business, even the ‘DIY’ option which you may think is the cheapest way to do it.
You adopt the ‘DIY’ approach, and set out to manage and run everything yourself. “Why pay for someone to do this, when I can do it myself surely?”
That seems an attractive choice, and keeps costs to… well nothing.
But time is money in business, and in our humble experience, most business owners struggle to get things done within their average working day, never mind adding several hours per month on to their ‘to do list’ job sheet now you have to think up, create, design and post lovely well crafted social media posts.
For the inexperienced or novice social media manager, this is the fast track to failure. Trust us, we know. We’ve seen it time and time again.
Is a hybrid, where you use someone within your organisation, who you feel has the required time within their job scope, to undertake the creation, design and posting. The ideas, campaigns and news can originate from anyone within the business, and they funnel this to the social media manager, who collates and decides what is useful to post.
This method can work very well, especially if the delegated employee is already familiar with the social media platforms you are using. The skill here is to ensure the content is worthwhile, and the motivation level remains high for your social media manager. If it declines into halfhearted posting of nondescript waffle, you need someone new. Fast.
Is where you employ a third party company to manage your social media. This will obviously require an extra financial investment, and you need to weigh up if you feel the extra cost is worth it.
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