Free seminar on Search Engine Optimization
Chris Stephens will be presenting a seminar on Search Engine Optimization for small and medium sized business websites
This will take place some time in May or June.
It will be hosted by the Business Breakfast Group in Warrington, and probably held at the Warrington Gold Club.
(I will post details once I have the dates and venue confirmed properly)
This is a great opportunity to learn more about why your website does, or does not, perfom well on Google’s organic rankings. I will be using live examples, via a live hook up to the internet.
Topics covered will include..
|Creating correct Titles & Descriptions for EACH page, how to pay close attention to keyword inclusion & total characters. Ensuring sufficient Body text word count, minimum 300 Words, but preferably 450-500|
|Appropriate use of headings tags, H1/H2/H3 etc|
|Correct use of navigational Link Text (Anchor Text)|
|Proper choice and use of Domain Names, File and Folder Names|
|Increasing page relevancy using semantic text & phrase relationships|
|Keyword Repetition, Proximity, Prominence|
|Alt tag attributes in Images and Links|
|Page Size and Code to Text Ratio|
|Search Engine Friendly Navigation|
|How to maximise total number of pages indexed by Google|
|Encouraging website freshness & frequency of updates|
|Why you need to monitor your website’s number of outgoing Links|
|How to begin a back linking strategy and undertake a natural link growth plan.|
|Directory submissions, Article submission, Social bookmarking. eg Twitter, Facebook, Digg.|